Revolutionizing Media Measurement for a Global Firm with AI-Augmented Software Services
A global media audience measurement firm partnered with Galent to overcome challenges in scaling operations, modernizing legacy systems, and maintaining high-quality user experiences. By leveraging our expertise in AI-augmented software services, the client streamlined digital engineering, enhanced quality assurance, and implemented scalable SaaS solutions.
The result, improved efficiency, increased accuracy in audience insights, and a future-ready technology foundation.
Client Challenges:
1. Real-Time Data Processing Bottlenecks Managing and processing massive volumes of audience data in real-time, leading to delays in delivering insights.
2. Quality and Accuracy Concerns Challenges in maintaining consistent accuracy for audience measurement data.
Need for robust testing frameworks to prevent errors in critical operations.
3. Operational Inefficiencies: High maintenance costs due to fragmented infrastructure.
Manual, time-intensive processes delaying insights delivery.
Strategic Interventions
- Digital Engineering and Legacy Modernization: We re-engineered outdated systems with modern, scalable architectures and leveraged AI-driven automation to streamline system migrations and ensure seamless integrations.
- AI-Augmented Quality Assurance: We integrated AI-powered tools to optimize testing and defect detection across platforms.
- SaaS and ERP Implementations: We designed and deployed SaaS solutions tailored to the client’s unique needs, incorporating AI-based business insights.
- Infrastructure Support and Business Process Optimization: We provided end-to-end infrastructure support and created user stories grounded in business processes.
Outcome:Reduced technical debt and improved system performance.
Outcome: Achieved faster testing cycles and enhanced product reliability, minimizing errors by 40%.
Outcome:Enabled real-time data analysis and reporting, improving operational efficiency by 30%.
Outcome: Enhanced collaboration between teams, leading to quicker implementation and measurable ROI.
Business Outcomes
- Improved Efficiency: Achieved a 25% reduction in turnaround times for software updates and data processing..
- Enhanced Accuracy: Delivered 50% higher accuracy in audience insights through AI-enhanced quality assurance and predictive analytics.
Executive Insight: A Client Perspective
A strategic view on collaboration, innovation, and measurable outcomes.
“Galent’s innovative AI solutions allowed us to not only modernize our infrastructure but also reimagine how we deliver value to our clients. Their expertise in digital engineering and process optimization has been transformative for our business.”
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